The WHY Media Guide (2001 revised edition):
Resource Tool for Community-Based Organizations Now Available for Download

WHY is pleased to announce the release of the revised and reissued WHY Media Guide. The WHY Media Guide is a unique tool specifically designed to provide capacity building assistance to community-based organizations. Since 1996, the WHY Media Guide has assisted hundreds of community-based organizations attract media attention to their work. The Guide focuses on meeting realistic publicity goals while proposing clear ideas that will not overwhelm or stress an already under-staffed organization. The Guide is designed for the layperson; we define our terms as we go, providing each user with a firm and grounded working knowledge of media and publicity.

The WHY Media Guide is offered free of charge to community-based organizations.

To Order:
We are now taking orders for the hard-copy version of the WHY Media Guide. To place your order, please email or phone 212-629-8850 us with your mailing address and contact person. Please allow for up to three weeks for shipping and handling.

The WHY Media Guide is also available for download. Click here to download a copy of the WHY Media Guide in PDF format. (This is a 41-page document.) ***To view or download a PDF version of this document you must first download a copy of Adobe Acrobat Reader, which is free.

Associations, coalitions and conferences that wish to place bulk orders for the WHY Media Guide can do so by submitting requests via email or by phone 212-629-8850

Upon request, we are happy to work with organizations interested in co-hosting a Media Training Session at their up-coming events, conferences, staff retreats or workshops.